Its ethos can be described as “design should be as invisible as possible”. Basically, it’s a design of the written words that utilizes the modification of typefaces. The other name shows the style’s origin – Switzerland. The first name discloses the main focus of the design – fonts. Officially, this style is called the International Typographic Style, also known as the Swiss Style. * The illustrations are neither super-detailed nor realistic as they rely on the viewer’s knowledge of the presented topic. * Although the additional use of solid pigment and dots, as well as colorful lines, might be acceptable, traditionally, line art tends to be monochromatic. * No skeuomorphic textures – only minimal and predominantly mono-weight lines. * A picture is created through the combination of straight and curved lines that are placed against a usually plain background. Line art takes the best aspects of retro style and simplifies it into amazing illustrations. It’s not surprising as it perfectly fits into the trends that have been dominant over the past years – flat design, vintage elements and, of course, his highness the Minimalism. Since it’s centered around the usage of a line which is one of the basic design elements, line art also joins the minimalism team.īeing simple and clever at the same time, it’s become very popular among designers these days. Outline style or line art is a style that emphasizes form and outline over color, shades, and texture. * Overlaps (although isn’t mutually exclusive) with minimalism, line art, and geometric styles. * Simple geometric shapes used for charts and graphs. * A limited color scheme which usually includes solid and bold colors. * No depth, real-world materials or visual effects. * Minimalistic approach is reflected in the willing to simplify the design (choice of colors, fonts etc.). Likewise, the minimalistic design may go with photos or realistic illustrations instead of the slat-style visuals. Just to give you an example, flat-style infographic piece usually looks simple but it can include more elements than the minimal functional-wise amount. Nevertheless, “flat” and “minimalist” are not interchangeable terms. Since it employs minimal use of colors and shading, it can even be considered as a subcategory of the minimalist look. Neat, usually colorless and often elegant, outline illustrations. Line art: fluid or straight lines are perfectly coupled with minimalism. No wonder, it’s a great match for minimalistic designs. You can set the right style with fonts and enhance your visual performance.įlat: flat-style images usually use fewer elements and curves, avoid highlights, shadows, gradients, or textures. Its role doesn’t end with informing the viewers about the content. Typographic: typography is the core visual element in the minimalistic design. * Overlaps (although isn’t mutually exclusive) with such styles as: * Using contrast and expressive visual hierarchy as a means to reach a good visual performance. Moreover, they would perfectly complement your topic and set the needed mood at a glance. But be sure, those that would pass a tough and thorough selection, would be really catchy. For instance, you won’t find a lot of visuals in the minimalist design. * High attention ratio to the core details, proportions, and the whole composition. * Absence of non-functional decorative elements, limited number of colors (or quite often a monochrome color palette). * Adding air and leaving lots of negative space. The other features hereunder arise from those fundamentals. * Simplicity, clarity and functionality of every item are at the heart of minimalist philosophy. By keeping merely the most basic elements, it allows to emphasize only things that really matter. It’s aiming at creating designs with the bare minimum needed. Its motto can be described with a popular “less is more” phrase. Minimalism is the opposite to lavish and highly-decorative styles. Wanted another top-10 list from us? We’re not long in coming! This time we’re going to talk about the most popular styles used in infographics design. And today it’s time for the fifth article. Our “How to Create Infographics” series is still going on.
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